& Other Stories Flagship (London)

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& Other Stories, 256 – 258 Regent Street, London W1

& Other Stories just opened on famous Regent street, another H&M’s luxury brand, quite similar in style to its sister brand COS, but further focused on accessories. Two floors of shoes, ready-to-wear, jewelry, bags and cosmetics, all designed with the Scandinavian minimalism style. Clothing wise, graphic lines and clean timeless silhouettes are offered in an array of colours. Accessories include fantaisist jewels or cool fancy bags – drawstring leather duffle bags, sleek shoulder styles and satchels in brown and pink shades; whereas I am not a fan of their offbeat shoe collection. Beauty is also key there, displaying a comprehensive selection of nicely-presented cosmetics products, still in the Scandinavian spirit: simple, neat and softly coloured.